Innovation in escape rooms may seem like a funny idea – aren’t escape rooms intrinsically innovative? In a way that’s true: although they first came on to the scene almost a decade ago, escape rooms still are relatively novel. Even in Sydney, a city of almost 4 million people, there are only around a dozen room escape companies.
But an industry isn’t innovative merely because it’s new – at some stage, businesses will have to, ahem, level up their offerings. So when is that likely to happen? And what form might it take in the escape room industry (especially escape rooms in Sydney)?